The Atlanta Falcons continue reshaping their organization — not just on the field, but behind the scenes as well.
Atlanta announced the hiring of Bryce Johnston as senior vice president of football administration/senior personnel executive, bringing in one of the league’s more experienced and detail-driven front office minds.
Johnston arrives after a decade with the Philadelphia Eagles, where he steadily climbed the ranks and became a key figure in roster construction, contract strategy, and long-term planning. Most recently serving as senior vice president/tertiary football executive, Johnston played a significant role in shaping the Eagles’ roster during a highly competitive stretch for the franchise.
His path through Philadelphia’s front office shows a clear trajectory — from football administration intern in 2016 to one of the top executives in the building. Along the way, he handled everything from contract negotiations and salary cap management to strategic roster decisions, gaining a reputation for precision and forward-thinking.
Falcons general manager Ian Cunningham made it clear this move is as much about trust as it is about talent.
“We’re excited to add Bryce to our staff,” Cunningham said. “He’s an outstanding professional and someone I know well from our time together in Philadelphia. During those five years, it was clear that Bryce brought a high level of preparation, leadership and attention to detail to everything he did. I saw firsthand his ability to combine long-term vision with a detailed and disciplined approach.”
That familiarity matters. Cunningham isn’t just bringing in a resume — he’s bringing in someone who understands how he wants to build.
Before his NFL career, Johnston built a strong foundation off the field as well. He worked as a corporate associate at Proskauer Rose LLP and holds both a sport management degree from York College of Pennsylvania and a law degree from Georgetown University, graduating with top honors in both.
For a Falcons team looking to find consistency and direction, this move signals something important: the organization is investing in structure, strategy, and stability at every level.
Roster moves and draft picks may grab headlines, but hires like this often shape what a team becomes long-term.
And in Atlanta, the front office just got stronger.
