Today on International Women’s Day, the Hawks announced their plans for Women’s Empowerment Night game, which is scheduled on Saturday, March 11. at the award-winning State Farm Arena. As part of the announcement, the Lady Hawks announced a capsule retail collection, in which all net proceeds will be donated to Dress for Success Atlanta, a non-profit organization who’s mission is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.


“We are ecstatic to be working with Dress for Success Atlanta again this season,” said Lady Hawks member Elaine Fields. “This non-profit organization continues to help so many women feel empowered through fashion as well as preparing women to thrive in all professional aspects.”

The Lady Hawks is a women’s auxiliary group comprised of the wives, significant others and mothers of Atlanta Hawks players, coaches, basketball operations staff and management. To ensure a meaningful community impact, the Lady Hawks prioritize recurring programming in conjunction with organizational partners that serve women and youth across Atlanta.


“Personal style can be a source of empowerment, and we are excited to launch this chic capsule at our Women’s Empowerment Game that will benefit Dress for Success Atlanta,” said Hawks’ Senior Vice President of Brand Merchandising Amy Serino.


In addition to the collection launching on Saturday and available exclusively at the main Hawks Shop across from Gate 1, the Lady Hawks will spotlight three women throughout the team’s game with their ‘Game ChangeHer’ recognition for their positive impact in their community as well as for being an inspiration to other women and girls.

The honorees include Peace of Thread Founder and CEO Denise Smith, Bagel Rescue Chief Rescue Office Erin Stieglitz and Top Notch Health Solutions Founder Paula Richardson.


Later this month, the Hawks will also be hosting other events in honor of Women’s History Month. On March 20, the Lady Hawks are teaming up with Becca’s Closet Greater Atlanta to host Say Yes to the Prom Dress, in which prom dresses will be provided for 20 underserved teens from Fulton County public high schools.

For more information about the Lady Hawks, visitHawks.com/LadyHawks.