Two of Atlanta’s major sports organizations are coming together in a way that goes beyond the scoreboard.
The Atlanta Dream and Atlanta United have unveiled a first-of-its-kind retail collaboration between a WNBA and MLS franchise, introducing a limited-edition apparel collection titled “United We Dream.” The launch arrives during Women’s History Month and reflects a shared commitment from both organizations to highlight empowerment, unity and community impact.
The collection isn’t just about merchandise — it’s about representation. Rooted in Atlanta’s culture and the city’s strong support for women’s sports, the collaboration brings together two teams that continue to push for progress both on and off the field.
“United We Dream” features three exclusive pieces designed to blend the identity of both clubs while celebrating the moment. The capsule includes a premium fleece hoodie designed for everyday wear, a lightweight mesh short-sleeve top inspired by performance culture, and a classic graphic tee intended as a versatile staple for fans.
To bring the collection to life, the teams partnered with sports culture platform Round21. The goal was to create something that sits at the intersection of sport, art and culture — apparel that reflects Atlanta’s personality while celebrating women’s achievements in sports.
Each piece incorporates co-branded design elements from both teams, combining style and symbolism in a way that highlights the connection between the organizations and their fan bases.
For Atlanta Dream President and COO Morgan Shaw Parker, the collaboration represents something bigger than clothing.
Atlanta, she said, has consistently shown strong support for women’s sports, and the partnership with Atlanta United and Round21 is about continuing to expand visibility and opportunity. The message behind the collection centers on what can happen when organizations align around shared values and a commitment to equity.
Atlanta United leadership echoed that sentiment. The club views the project as an opportunity to celebrate the impact of women while reinforcing that the work toward greater visibility and opportunity extends year-round, not just during Women’s History Month.
The “United We Dream” collection officially launched March 12 and is available at Atlanta United Team Stores in Atlantic Station and Mercedes-Benz Stadium, as well as online through the teams’ official retail shops.
More than anything, the collaboration reflects something Atlanta sports fans already understand: when the city rallies around its teams — and around progress — it does so together.
