Atlanta Vibe Welcomes Actress Priah Ferguson as Youth Brand Strategist

Atlanta Vibe, the city’s premier professional women’s volleyball team, is making a bold move to connect with the next generation of fans. The team proudly announces that Priah Ferguson, best known for her role as Erica Sinclair on Netflix’s Stranger Things, is joining the organization as its Youth Brand Strategist.

In this new role, Ferguson will collaborate with the Vibe to engage young audiences, bringing her signature energy, creativity, and deep passion for Atlanta sports to the team’s branding efforts. As a proud Atlanta native, she has been a vocal advocate for youth empowerment and representation—making her a natural fit to help shape the Vibe’s outreach to younger fans.

“Priah embodies everything the Atlanta Vibe stands for—boldness, confidence, and an unapologetic love for the game,” said Colleen Craig, Owner of the Atlanta Vibe. “Her influence and connection with young audiences make her an incredible addition to our team as we continue to grow our fanbase and inspire the next generation of athletes.”

Ferguson’s involvement with the team will include social media collaborations, in-game activations, and community outreach initiatives designed to engage young fans and further strengthen the team’s presence in Atlanta’s youth sports culture.

“I’ve always loved my city, and I’m excited to team up with the Atlanta Vibe to bring more energy and excitement to women’s sports,” Ferguson said. “This is such an amazing opportunity to inspire young athletes and fans to support women’s volleyball and be part of something big.”

The Atlanta Vibe continues to make waves in the professional sports scene, delivering high-energy competition and a dynamic fan experience. With Ferguson’s strategic involvement, the team is set to expand its reach and deepen its impact among young sports fans in Atlanta and beyond.