The Atlanta Hawks today announced their 2025-26 promotional calendar, promising fans a season filled with theme nights, giveaways, and community celebrations at State Farm Arena. The schedule features 19 elevated game-day experiences designed to celebrate Atlanta’s culture, community, and diverse fan base.
“Every night at State Farm Arena is an opportunity to connect with our fans beyond the game,” said Melissa Proctor, Executive VP and Chief Marketing Officer. “This season, we’re honoring the voices that shape Atlanta and creating unforgettable moments for our community.”
The preseason kicks off on Oct. 13 with the Hawks’ eighth annual Pride Night against the Miami Heat, celebrating the LGBTQIA+ community and closing out the Atlanta Pride Festival. Regular season action begins on Oct. 22 with Opening Night presented by State Farm® against the Toronto Raptors, where fans will receive complimentary black Hawks T-shirts.
Special promotions include two bobblehead nights honoring Dyson Daniels (Nov. 4 vs. Orlando) and Zaccharie Risacher (Jan. 23 vs. Phoenix), as well as themed nights celebrating Atlanta’s cultural heritage, including Outkast Night (Dec. 3), Divine 9 Night (Dec. 5), HBCU Night (Feb. 7), and Culture Fest (Feb. 20).
Family-focused events return with three Kids Games, featuring early tip-offs and exclusive giveaways for the first 3,000 children in attendance. The holiday season brings a festive Holiday Game on Dec. 23 vs. Chicago Bulls, and the MLK Day Game on Jan. 19 honors the legacy of Dr. Martin Luther King Jr.
Other fan appreciation events include Next Gen Night (Mar. 1), Crowning Courage Night (Mar. 12), a baseball hat giveaway (Mar. 23), and Ladies Night (Mar. 28). The season concludes with True to Atlanta Night on Apr. 10 vs. Cleveland, celebrating Hawks fans with exclusive in-game experiences.
Tickets and special offers for all promotional nights are available at Hawks.com/Promotions.
