Smoothie King Named Official Smoothie of the Atlanta Hawks

ATLANTA – Smoothie King, the world’s largest smoothie brand and the first health and fitness fast-casual brand of its kind, today announced a partnership to be the Official Smoothie of the Atlanta Hawks.

The deal marks the first professional sports partnership in Atlanta for Smoothie King. The Hawks will collaborate with Smoothie King on the launch of a Hawks-branded smoothie to be sold at participating Atlanta Smoothie King locations. Through its Clean Blend’s Promise, Smoothie King is committed to blending a more nutritious smoothie from the bottom of the cup up—keeping the good stuff in and anything on the No-No Listout.

“Atlanta is a special place for Smoothie King—having had a presence in the city for nearly 30 years—and we’re absolutely thrilled to kick off this exciting new partnership with such an iconic and beloved Atlanta institution that’s become such a big part of the community,” said Marianne Radley, Smoothie King CMO.”

”We are proud to call Smoothie King our newest partner,” said Hawks Executive Vice President and Chief Revenue Officer Andrew Saltzman. “We are thrilled to give our city’s residents fun and delicious alternatives from Smoothie King to eat and drink, such as the Hawks-branded smoothie.”

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