Hawks Become First NBA Team to Partner with QT

ATLANTA – The Atlanta Hawks announced a new multi-year community-focused partnership with QuikTrip (QT), one of the nation’s leading convenience and gasoline retailers. The Hawks are the first team in the NBA to partner with QT. Per team policy, terms of the agreement were not disclosed.

As an integral part of this relationship, QT will be the naming rights sponsor of the team’s 2023 Community Court Tour, set to embark on Tuesday, June 13. Throughout the seven-week tour, more than 1,000 metro Atlanta youth will be surprised with pop-up basketball and fitness activities featuring Hawks alumni and players at already-existing day camps throughout Cobb, DeKalb, Fulton and Gwinnett County.

“Our new partnership with QuikTrip, which focuses on positively impacting youth throughout Atlanta and engaging Hawks fans from tipoff to the final whistle, is a natural fit because QuikTrip does a great job of giving back in every community it serves,” said Hawks’ Executive Vice President and Chief Revenue Officer Andrew Saltzman.

“We are thrilled to announce our partnership with the Atlanta Hawks. Our organizations share a commitment to providing a first-class experience to our fans, and making a positive impact on our community,” said QuikTrip’s Corporate Communications Manager Aisha Jefferson.

Like the Hawks, QuikTrip has a proud tradition of supporting the community. In 2023, QuikTrip has already invested $2.7 million into nonprofit organizations across the Metro Atlanta area aimed at strengthening neighborhoods, stabilizing families, and making our streets safer for youth to lead active, healthy lives.