Adidas has hired has hired a new creative agency to market golf as a sport instead of a pastime, according to AdWeek. The new strategy is capitalizing on more Americans participating in exercise. Experts told The Economist that young people are playing video games instead of hitting the golf course and that attracting players under 45 is harder than ever.
You may also like
-
Hawks’ Defensive Tenacity Shines Despite Loss to Trail Blazers
-
Hawks Return Home to Face Trail Blazers Before Road Test in Dallas
-
Zaccharie Risacher Named Eastern Conference Rookie of the Month—Again!
-
Dyson Daniels Makes History as Kia Defensive Player of the Month
-
Lady Hawks and Becca’s Closet Help Teens Shine at ‘Say Yes to the Prom Dress’ Event
