Matthew Hill Wins the Ultimate NBA Experience with Michelob ULTRA’s “10-Day Dream” Contract

Matthew Hill has scored the ultimate fan experience, winning the chance to live like an Atlanta Hawks player through Michelob ULTRA’s reimagined “10-Day Dream” contract. This one-of-a-kind opportunity, brought to life by the NBA’s global beer sponsor and the Atlanta Hawks, offers a glimpse into the professional basketball lifestyle that many fans only dream of.

Over the course of the 10-day contract, Hill will be immersed in the world of NBA athletics. He will enjoy exclusive access to pro-level coaching, rigorous workouts, and state-of-the-art facilities, all while soaking in the daily life of an Atlanta Hawks player. The experience includes exclusive team interactions, a front-row seat to electrifying game action, and even a chance to step onto an NBA court—a dream come true for any basketball enthusiast.

Michelob ULTRA, recognized as the No. #1 fastest-growing beer brand* and the global beer sponsor of the NBA, is pushing the boundaries of fan engagement with this innovative initiative. “10-Day Dream” is part of the brand’s Superior Access program, which aims to provide fans with unparalleled access to their favorite sports and athletes. Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, commented, “‘10-Day Dream’ is about more than just basketball – it’s about giving fans the chance to experience the dream so many of them have had since they first stepped onto a court. Through this program and our ongoing collaboration with the NBA and its teams, we’re pushing fan experiences beyond their wildest expectations.”

The opportunity to win this extraordinary experience began with a call to action during the week of March 10th. Interested fans were invited to submit a 30-second video at michelobultra.com/10daycontract, sharing why they deserve to step into the shoes of an NBA pro. The “10-Day Dream” experience is scheduled to take place from March 31 to April 9, promising a week of unforgettable memories.

Andrew Saltzman, President of Business Enterprise and Chief Commercial Officer for the Atlanta Hawks, expressed his excitement about the partnership: “We are thrilled to partner with Michelob ULTRA to offer one lucky fan a ‘10-Day Dream’ contract. This opportunity will give a lucky fan the chance to experience one of the most unique experiences that all of sports can offer, and we are confident it will exceed all expectations.”

In addition to the “10-Day Dream” contest, consumers aged 21 and over can participate in the Courtside sweepstakes throughout the season. This ongoing promotion provides fans with additional chances to win VIP experiences, exclusive memorabilia, and opportunities to interact with their favorite players. Fans can also join the Courtside SMS insider program for even more chances to win unmatched NBA prizes.

For more details on the “10-Day Dream” experience and other exciting promotions, visit MichelobULTRA.com or follow @MichelobULTRA on Facebook, X, Instagram, and YouTube.