Atlanta Unveils Regional Sonic ID for 2026 FIFA World Cup

The Atlanta World Cup Host Committee and Atlanta Mayor Andre Dickens unveiled the city’s official Sonic ID for the 2026 FIFA World Cup™ today at Mercedes-Benz Stadium. Titled The Sound of Atlanta, the track and accompanying visualizer were produced by Grammy Award-winning producer Dallas Austin and are now available on streaming platforms.

Austin, known for shaping the sound of Atlanta’s music scene, infused the track with the city’s signature sounds, blending marching band elements, hip-hop, and pop influences. His goal was to craft an anthem that embodies Atlanta’s cultural vibrancy.

“I wanted our Sonic ID to be something truly special—something that embodies the essence of our city and its rich culture,” said Austin. “That meant incorporating elements of marching band, hip-hop, and pop music, all while capturing the unique spirit of Atlanta. As a city that lives and breathes music, it had to be the best, and I’m proud of how it turned out.”

The Sonic ID initiative, introduced by FIFA for the 2026 tournament, allows each of the 16 Host Cities to remix the Official FIFA World Cup 26™ Theme, creating a soundscape that reflects their local communities. The project celebrates diversity, creativity, and the power of music to unite fans across the globe.

“Atlanta has always been a city that sets the tone, both culturally and musically,” said Mayor Dickens. “The unveiling of the Sonic ID, produced by our very own Dallas Austin, is yet another example of how we showcase our city’s creativity and global influence. This sound captures the energy, diversity, and spirit of Atlanta, and we’re thrilled to share it with the world as we build excitement for the World Cup.”

The 2026 FIFA World Cup™ is set to be the biggest in history, featuring 48 teams and 104 matches across Canada, Mexico, and the United States. As one of the host cities, Atlanta will welcome the world’s top football talent and fans to Mercedes-Benz Stadium, with The Sound of Atlanta serving as an anthem that reflects the city’s dynamic culture and passion for the game.