HAWKS SHOP AND CHASE COLLABORATE FOR NEW APPAREL HONORING CITY’S CULTURE

ATLANTA – To celebrate Black History Month, the Hawks Shop, the official team store of the Atlanta Hawks, and Chase collaborated with ATL Alumni, an Atlanta lifestyle brand, to create two new stylish hoodies that reflect the team’s identity and the city’s culture of creativity and innovation. These items are available for purchase at the Hawks Shop across from Gate 1 at State Farm Arena when the team takes on Phoenix later today and throughout February. All Chase cardholders will receive $10 off the purchase of any item from the limited-edition collection. Cardholders will also receive $20 off their purchase in the Hawks Shops (in-arena only) when they use their Chase debit or credit card on a purchase of $100 or more.

The limited-edition hoodies blend modern comfort and style, boasting options for streetwear fashion fans in Atlanta. The ‘We Built This City’ hoodie features a black base, ATL Alumni’s trademark font and tag “Atlanta: We Built This City!” in white lettering. Across the back of the hoodie details their mantra “LOCAL WORK. GLOBAL IMPACT. A UNITED EFFORT TO MAKE ATLANTA THE GREATEST PLACE ON EARTH,” integrated with a logo of the Hawks and ATL Alumni below in red lettering. The “For the Love of Atlanta” hoodie features a heather grey base and a red script font with the A in Atlanta in the shape of a heart. The back side of this hoodie features an ensemble of occupations listed in three rows of seven with the tag “AND ALL OTHER ATLIENS THAT MAKE ATLANTA THE GREATEST PLACE ON EARTH” at the bottom.

“We are excited to partner alongside Chase to develop a unique, limited-edition collection with ATL Alumni,” said Amy Serino, Hawks Senior Vice President of Brand Merchandising.

The Atlanta Hawks and Chase identified ATL Alumni as a company whose apparel reflects the city’s rich history, vibrant culture and multifaced fashion identity.

“The ATL Alumni team is incredibly grateful for this opportunity to collaborate with the Atlanta Hawks and Chase,” said Keon Young, founder of ATL Alumni.

For tickets to tonight’s Hawks game and others throughout the remainder of the 2023-24 season, visit Hawks.com/tickets.