Lady Hawks Raise $20,000 Through Retail Capsule Collection to Support Dress for Success Atlanta

To close Women’s History Month, the Lady Hawks, women’s auxiliary group comprised of the wives, significant others and mothers of Atlanta Hawks players, coaches, basketball operations staff and management donated $20,000 from their capsule retail collection to Dress for Success Atlanta with a special check presentation before the Atlanta Hawks’ game against the Philadelphia 76ers on Friday.

This non-profit organization’s mission is to empower women to achieve economic independence by providing a network of support, professional attire and the development tools to help women thrive in work and in life.

“We are excited and honored to support Dress for Success Atlanta through our capsule collection for a second year,” said Hawks Principal Owner Jami Gertz.

As a part of the collaboration between the Lady Hawks and Dress for Success Atlanta, the Lady Hawks also served as mentors and facilitated a series of special Zoom sessions with Dress for Success Atlanta clients, where they shared their expertise in networking, communication skills, personal branding and wellness.

Throughout March, the Lady Hawks celebrated Women’s History Month with various honors and events. At the Women’s Empowerment Night, the Lady Hawks highlighted and celebrated three honorees with their ‘Game ChangeHer’ recognition, which honored women for their impact in their community as well as for being an inspiration to other women and girls. Later in March, the Lady Hawks also teamed up with Becca’s Closet Greater Atlanta to host ‘Say Yes to the Prom Dress,’ in which prom dresses were provided for 20 underserved teens from Fulton County public high schools.

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