The Women’s National Basketball Association (WNBA) announced on Tuesday that DICK’S Sporting Goods (NYSE: DKS) has been named an Official Marketing Partner of the league beginning in 2021. Through this new multiyear agreement, DICK’S Sporting Goods will become the Official Sporting Goods Retail Partner of the WNBA — with the alliance built upon the promotion of women’s sports, youth participation and player development.
“This partnership is a significant opportunity for the WNBA as we celebrate our landmark 25th season, with DICK’S Sporting Goods playing a substantial role in driving continued interest and engagement surrounding our league,” said WNBA Commissioner Cathy Engelbert.
As part of their commitment to women’s sports, the WNBA and DICK’S Sporting Goods will team up to create initiatives designed to inspire and connect with female athletes of all ages and increase the visibility of WNBA teams and players nationwide.
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