Atlanta Hawks Will Honor The Legacy Of Dr. Martin Luther King Jr With first-of-its-kind MLK Nike City Edition Uniform

Photo Courtesy of the Atlanta Hawks

Today the Atlanta Hawks announced an unprecedented partnership with the estate of civil rights icon Dr. Martin Luther King Jr, the National Basketball Association (NBA), the National Basketball Players Association (NBPA) and Nike with the release of its 2020 –21 MLK Nike City Edition uniform. For the first time in the league’s history, the initials of an individual will be featured prominently on the chest of an official NBA game uniform.

“We were honored to learn of the Atlanta Hawks’ desire to pay homage to Dr. King’s life and legacy by using him as the focus of their 2020 – 21 MLK Nike City Edition uniform design. During this challenging climate, it is our hope that this visual reminder of Dr. King’s legacy will inspire people to further educate themselves on how he effected change using his philosophy and methods of nonviolence during the civil rights movement of the 1950s and 1960s. We look forward to continuing to work with the Hawks to perpetuate his wonderful legacy,” said Eric D. Tidwell, Esq., Managing Director & General Counsel of Intellectual Properties Management, Inc., (Manager of the Estate of Dr. Martin Luther King, Jr.).

“It is an incredible privilege to be able to represent the legacy of Dr. King, one of Atlanta’s native sons and one of the nation’s most transformative leaders. His message of equality, non-violence, and justice is as relevant today as it was in the 60s and we are proud to not only help educate legions of young fans about Dr. King’s work, but empower them to pick up his mantle and embody the change they wish to see in their communities,” said Hawks Chief Marketing Officer, Melissa Proctor.  “We are honored that the King Estate would entrust us with these powerful initials.”

The team will wear the MLK Nike City Edition uniforms at select games throughout the 2020-21 season. In conjunction with the MLK kit, a complimentary MLK City Edition-branded court for home games will extend the important recognition of Dr. King to the main floor of State Farm Arena.

The Hawks will be donating profits from the jersey sales back into the Atlanta community to help further initiatives championed by Dr. King.

To learn more about the Atlanta Hawks MLK Nike City Edition uniform and watch the launch video go to hawks.com/MLK.

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