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Adidas wants to make golf cool again

By Yakiri Thomas / July 4, 2015

 

adidas by Stella McCartney 2010SS p25_go by adifansnet, on Flickr
Creative Commons Creative Commons Attribution-Share Alike 2.0 Generic License   by  adifansnet 

Adidas has hired has hired a new creative agency to market golf as a sport instead of a pastime, according to AdWeek. The new strategy is capitalizing on more Americans participating in exercise. Experts told The Economist that young people are playing video games instead of hitting the golf course and that attracting players under 45 is harder than ever.

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