An Evening to Celebrate the Culture of Latin and Hispanic Communities

On Tuesday, March 28. in a 120-118 win against the Cleveland Cavaliers at State Farm Arena, the Hawks celebrated the cultures and contributions of Hispanic and Latin Americans through various in-game elements.

iHeart’s on-air personality announced the starting lineup in Spanish, Karla from ‘The Enrique Santos Morning Show’ served as a guest co-host and Luis Treviño, assistant program director and on-air personality was the guest DJ.

On the court floor the  Hawks and CareSource recognized Hawks and State Farm Arena employees who are a part of the Hispanic and Latin communities.


Prior to tipoff, Queens, N.Y. native, singer-songwriter and actress Sirena Grace performed the national anthem.


Other performances throughout the night included  Los Mariachis, a traditional mariachi band, who entertained  fans on the concourse before the game and at the end of halftime.


Karen y Ricardo, international salsa competitors,  danced during a in game break. The famed pair has danced the streets of Chile for over six years and are the only couple in the world to win nine world dancing titles, including the World Latin Dance Cup and World Salsa Summit.

Hip-Hop singer-songwriter sister duo and Latin artists Nina Sky performed their 2004 debut song  “Move Ya Body” at halftime.

As part of a larger celebration of the culture, the Hawks unveiled artwork depicting Harry the Hawk as an Alebrije on various promotional items to build excitement leading up to Hispanic Heritage Night. Created by artist, activist and public speaker Yehimi Cambrón, the ‘Harry the Hawk Alebrije’ is representative of the popular Mexican folk-art sculptures of fantastical and mythical creatures.


A vast array of food was offered throughout the arena, including various tacos and nachos stands located in the concourse area. Latin American food choices included lamb shoulder barbacoa, whole roasted suckling pig with salsas, grilled corn with fresh lime and jalapeño  salsa and more was located in the club areas and premium spaces.

The Hawks’ Hispanic Heritage Night presented by CareSource is part of the league’s 17th annual Noches Éne•Bé•A (eh-nay-bay-ah) Latin Nights program. The program includes celebratory warmup shirts and merchandise, team community activities and in-arena elements at select games throughout the month of March.