It was announced today that the Atlanta Hawks have partnered with the Golden State Warriors, Los Angeles Clippers, the ‘I am a voter.’ platform and the Good Trouble campaign to launch the ‘Voters Win’ campaign competition. The Hawks, Warriors, and Clippers will go head-to-head to get the most fans to make a pledge to vote using the platform. ‘I am a voter.’ is a nonpartisan movement that aims to create a cultural shift around voting and civic engagement by unifying around the central truth: our democracy works best when we all participate. The Good Trouble campaign, launched by Participant, Magnolia Pictures and Color Farm Media, encourages the public to support voting rights.
To participate in the competition, fans can text HAWKS to 26797 to register to vote or check to see if they’re registered, as well as receive voter education resources and information about candidates and the elections.
#VotersWin, and so do Hawks fans.
Text HAWKS to 26797 to check your voter registration and sign up for election updates, because nothing is more #TrueToAtlanta than exercising your right to vote.
— Atlanta Hawks (@ATLHawks) August 13, 2020
The competition will mirror an NBA game and feature four quarters, allowing one winner at the end of each. At the end of each quarter, the team that collects the most pledges from fans will receive the John Lewis: Good Trouble Trophy in honor of the civil rights icon who fought for voters rights and served in the United States House Representatives for Georgia’s fifth congressional district from 1987 until his death this past July. The Good Trouble campaign is tied to the documentary, JOHN LEWIS: GOOD TROUBLE, which tells the story of Congressman Lewis’ life. The last quarter of the ‘Voters Win’ competition will end on Election Day, Nov. 3, 2020.
“The Voters Win competition is a fun way to encourage fans to use their voices and exercise their right to vote. It’s incredibly important that every member of our community, that is of age, is registered to vote and with 82 days left until the general election, the time is now to make sure you are ready for November,” said Hawks and State Farm Arena CEO Steve Koonin.
“The right to vote is one of the strongest voices our population has to use,” said Warriors President & Chief Operating Officer Rick Welts. “We are 82 days away from the November 2020 Election Day and we intend to use every single day to promote voter education and participation efforts.”
Earlier this summer, the Hawks announced a partnership with Fulton County to create Georgia’s largest-ever voting precinct at the award-winning State Farm Arena. Early voting started July 20 for the Georgia General Primary Runoff Election which took place on Aug. 11. Hundreds of Hawks and State Farm Arena full-time and part-time employees were trained to serve as election workers to further support the operations. State Farm Arena will also serve as an early voting precinct for the November Presidential election.
To register to vote and learn more about the Voters Win Campaign, visit: www.hawks.com/vote. For more information about early voting at State Farm Arena, visit: www.statefarmarena.com/vote. To learn more about John Lewis and the purpose behind the Good Trouble Trophy, you can watch the documentary JOHN LEWIS: GOOD TROUBLE here: www.johnlewisgoodtrouble.com/.
# TrueToAtlanta #