Atlanta Hawks drop New Jerseys

The Atlanta Hawks today revealed new uniforms, inspired by the franchise’s signature colors and marks synonymous with the team and its history in the city of Atlanta since 1968. In addition to the uniforms, the team also released new primary and secondary logos along with new ‘Atlanta Hawks’ wordmarks.

“Now more than ever, it’s important for Atlantans to come together. We know sports has the power to unify and for years, true Hawks fans have shared their passion for our classic colorways. With the guidance of our ownership team and the talents of our brand creative and merchandising teams led by Shirley Zhang and Amy Serino working alongside our Nike design partners, we have found a sweet spot of classic and modern for the future of the franchise. This new look will stand the test of time and exemplifies our brand mantra, forever True to Atlanta,” said Melissa Proctor, Atlanta Hawks & State Farm Arena Chief Marketing Officer.

Each color symbolizes integral components of the Hawks franchise and its commitment to the state of Georgia and city of Atlanta.

These core colors have been present throughout the Hawks’ time in Atlanta, having adorned more than five decades of Hawks Basketball including Hawks Legends Lou Hudson, Pete Maravich, Dikembe Mutombo and Dominique Wilkins.

“Torch Red, Legacy Yellow and Infinity Black have been staples of the Hawks since arriving in Atlanta in 1968. With our new uniforms, we wanted to usher in a new golden era of Hawks Basketball while embracing the rich history and legacy of basketball in our great city,” said Atlanta Hawks & State Farm Arena CEO Steve Koonin.

The team will begin wearing these uniforms to start the 2020-21 season. See the full collection at hawks.com/forever.