ATLANTA – The WNBA’s Atlanta Dream unveiled its new brand today, marking the first change in the brand’s identity since the team’s inception in 2008. Co-owners Mary Brock and Kelly Loeffler announced the changes at a press conference held at the Dream’s new arena, the Gateway Center Arena @ College Park.
“The WNBA Atlanta Dream has long been at the forefront of expanding the platform for women’s sports,” Brock and Loeffler said. “With the majority of consumers having an interest in women’s sports, but only 5% of sports media coverage, we are working to ensure we highlight the relevance of the Atlanta Dream with a modern brand. Coupled with the agenda of promoting diversity and inclusion, we felt it was timely to update our brand platform to highlight the opportunity to demonstrate support for women consumers and athletes.”
— chicksintosports (@chicksintosport) October 18, 2019